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Third Part in the EOP trilogy: paid social
I’m not sure we’ve saved the best for last when it comes to our three-part discussion of the Earned-Owned-Paid public relations paradigm – and if you missed our first two installments on Earned and...
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3 emerging trends in media relations for 2024
In the past five—scratch that, two—years, media relations practices have changed drastically. Once-reliable tactics, now outdated, are in dire need of reevaluation to ensure they remain relevant in...
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Episode 24: Uncovering Stories in Our Backyard with Ron Carey
In the latest installment of "Teaming Up," Hannah Robinson sits down with Ron Carey, master storyteller and CEO of the Richmond-based creative and production company, Tilt. This episode dives into the...
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How PR can support your legislative affairs work
We’re not a public affairs firm, but we work with enough state agencies and nonprofits to know that our public relations work goes hand-in-hand with public and legislative affairs. This year, our...
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The bottle on the shelf: How great design complements EOP strategy
Here at The Hodges Partnership, we’re big believers in the EOP model – short for earned, owned and paid media. We’ve got folks on staff who eat, sleep and breath earned media. They have Today show...
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Episode 25: Igniting Innovation with Kelly O’Keefe
In episode 25 of Teaming Up, Jon Newman engages with Kelly O’Keefe, CEO of Brand Federation, in a thought-provoking conversation about sparking innovation within organizations. They explore both macro...
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Digital Advocacy and the Parameters for Running Social, Political, or...
Everywhere you scroll nowadays, you will inevitably encounter a large chunk of advertisements all over your social media feeds. These ads, often carefully curated by hard-working marketing teams across...
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Content Gathering Tips and Tricks
Communications professionals spend a lot of time behind the computer. Between writing articles and blogs, pitching stories and curating social ed calendars, screen time can consume a large part of the...
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Bridging Classroom Learning with Real-World Public Relations
Before embarking on my internship with Hodges this semester, my understanding of public relations was mostly confined to the pages of textbooks and lecture halls. And while the knowledge I’ve gained in...
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Episode 26: What is PR? With the Hodges Interns
In episode 26 of Teaming Up, Anna Friesen engages with current Hodges interns—Jackson Amirshahi, Rachel Spiller and Peggy Stansberry—to answer the question, “What is PR,” while dissecting common...
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