Clik here to view.
The Power of EOP: A constant in an evolving media landscape
Regardless of size or industry, our clients come to us with a goal of finding the most impactful ways to connect with their target audiences. While strategies and tactics differ, one tried-and-true...
View ArticleClik here to view.
Episode 22: Creative Communications with Christine Coffey
Episode Notes: "Teaming Up" takes a creative twist in our latest episode, focusing on the fusion of strategy and creativity in communication. Aidan Newbold, THP’s Director of Creative Services,...
View ArticleClik here to view.
Publish or Pass: Insights from Richmond-Area Journalists
This fall, the Hodges team hosted HodgesCon, an all-day learning event with guest speakers for staff to learn from and engage with. I moderated a morning session with local journalists who shared...
View ArticleClik here to view.
What to Expect When Starting to Work with a PR Firm
So you’re thinking of working with a PR firm. Whether you’ve worked with a PR firm before, or it’s the first time, it can be a big decision. How much is it going to cost? How much time is it going to...
View ArticleClik here to view.
Episode 23: Peaks and Valleys of 2023
Episode Notes: In this year-end episode of "Teaming Up," Tony Scida and Casey Prentice step out from behind the scenes of the podcast and discuss the peaks and valleys of marketing and communications...
View ArticleClik here to view.
Master the algorithm and optimize your social media marketing strategy
In the age of social media dominance, businesses must answer one critical question: Why is your audience on social media in the first place? The answer to this question is what guides their digital...
View ArticleClik here to view.
The Story of “O” (part two of a three-part series)
When last we met, I was musing about the three-part paradigm that has come to dominate the public relations landscape. I’m talking about EOP – earned/owned/paid – a winning PR trifecta if there ever...
View ArticleClik here to view.
Why Your Company Needs a PR Agency
In a world where a business’s image and reputation can make or break its success, the role of public relations has never been more vital. Whether you’re a small startup or a well-established...
View ArticleClik here to view.
What makes a successful digital marketing campaign? Hint: It starts with...
It’d be naïve of us to say we can control success, but in truth, results can’t always be guaranteed. The fact is, after gathering research and insights and on the other side of painstaking planning, as...
View ArticleClik here to view.
Third Part in the EOP trilogy: paid social
I’m not sure we’ve saved the best for last when it comes to our three-part discussion of the Earned-Owned-Paid public relations paradigm – and if you missed our first two installments on Earned and...
View ArticleClik here to view.
3 emerging trends in media relations for 2024
In the past five—scratch that, two—years, media relations practices have changed drastically. Once-reliable tactics, now outdated, are in dire need of reevaluation to ensure they remain relevant in...
View ArticleClik here to view.
Episode 24: Uncovering Stories in Our Backyard with Ron Carey
In the latest installment of "Teaming Up," Hannah Robinson sits down with Ron Carey, master storyteller and CEO of the Richmond-based creative and production company, Tilt. This episode dives into the...
View ArticleClik here to view.
How PR can support your legislative affairs work
We’re not a public affairs firm, but we work with enough state agencies and nonprofits to know that our public relations work goes hand-in-hand with public and legislative affairs. This year, our...
View ArticleClik here to view.
The bottle on the shelf: How great design complements EOP strategy
Here at The Hodges Partnership, we’re big believers in the EOP model – short for earned, owned and paid media. We’ve got folks on staff who eat, sleep and breath earned media. They have Today show...
View ArticleClik here to view.
Episode 25: Igniting Innovation with Kelly O’Keefe
In episode 25 of Teaming Up, Jon Newman engages with Kelly O’Keefe, CEO of Brand Federation, in a thought-provoking conversation about sparking innovation within organizations. They explore both macro...
View ArticleClik here to view.
Digital Advocacy and the Parameters for Running Social, Political, or...
Everywhere you scroll nowadays, you will inevitably encounter a large chunk of advertisements all over your social media feeds. These ads, often carefully curated by hard-working marketing teams across...
View ArticleClik here to view.
Content Gathering Tips and Tricks
Communications professionals spend a lot of time behind the computer. Between writing articles and blogs, pitching stories and curating social ed calendars, screen time can consume a large part of the...
View ArticleClik here to view.
Bridging Classroom Learning with Real-World Public Relations
Before embarking on my internship with Hodges this semester, my understanding of public relations was mostly confined to the pages of textbooks and lecture halls. And while the knowledge I’ve gained in...
View ArticleClik here to view.
Episode 26: What is PR? With the Hodges Interns
In episode 26 of Teaming Up, Anna Friesen engages with current Hodges interns—Jackson Amirshahi, Rachel Spiller and Peggy Stansberry—to answer the question, “What is PR,” while dissecting common...
View Article
